Happy Super Bowl Sunday
May Your Favorite Team Win !
Today, the name “Super Bowl” is a registered trademark that is owned and highly protected by the National Football League (NFL). However, we remember a time when the name “Super Bowl” was not a trademark and was a name that was neither used nor defended by the NFL.
From 1966–1969, the NFL and the AFL held annual championship games that were called the “AFL-NFL World Championship Game”. Although before the first championship game in 1966, reporters and sportscasters coined and began using the name “Super Bowl” – a name that fans quickly adopted, both the NFL and the AFL refused to use the term “Super Bowl. In fact, then NFL Commissioner Pete Rozzell would publicly correct and chastise anyone who referred to the game as the “Super Bowl” rather than its legalistic “AFL-NFL World Championship Game” name.
It was not until after the 1968 “AFL-NFL World Championship Game” that the NFL faced reality, relented, and officially renamed the game the “Super Bowl”. Only then, did the league officially register and start to protect what is now arguably one of the most valuable trademarks in the world.